It seems like Chinese censorship authorities (the SARFT) did not enjoy neither the big success of 'Lust, Caution' censored version in Chinese mainland cinemas nor the even bigger success of the full version on pirated DVDs in China...
Tang Wei, the young and beautiful lead actress of 'Lust, Caution' had just been hired by Unilever as brand ambassador for Pond's. As part of a massive relaunch plan, the brand leveraged her fame by making implicit hints to 'Lust, Caution' erotic atmosphere.
The SARFT released a statement on March 7th that read as follow:
[Chinese regulators objected to any film that ]"disrupts social order" [and vowed to censor films that promote] "pornographic and lewd content, showing promiscuity, rape, prostitution, sexual immorality and perversion" [and other] "wanton values."
The statement was not explicitly mentioning 'Lust, Caution', but a few days later to make things clearer, the SARFT ordered a ban on showing Tang Wei on TV, in cinemas or in any film festival happening in China.
You can still view the Pond's ad here:
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1 comment:
Does it mean we will never see Rocco Siffredi for Procter&Gamble. What a shame for Mr Clean...
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