As a frenchman I was disserting and overintellectualising why Zidane was a hero in the mythological sense of the word. In between men and gods: too good just to be another human being, yet failing to reach perfection unlike gods.
Hence his headbutt to Materrazzi during the last worldcup final, turning him into a hero.
After endless explanations and details, I asked back my chinese fellow xplorer Melody, who was closest to a hero status in China according to her.
'Yao Ming for sure'
'What made him a Hero?'
'He once made a press statement where he commited himself to never advertise any japanese brand'
Things change fast in China, but the inertia of History is strong...
Nb: For those that are not into basketball, Yao Ming is a major NBA player and the symbol of the emergence of global chinese stars (a title he shares with Liu Xiang, world champion of 110m hurdles... and the everlasting Jackie Chan; these three being used and overused as endorsers by a dozen major chinese and western brands each)
Yo!
Wednesday, August 08, 2007
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